I’m a big believer in new media. Media that is respectful; pulling visitors in instead of pushing our service with intrusive ads. The best way to do that is be participatory in the Online Channels. Like friends do in the offline channels. This approach has taken some re-orientation and resolution.
But we can’t afford to be ordinary, after all, we’re CoolProducts.com.
If people don’t feel compelled to tell their friends about us, then no ad campaign is going to bring us success. We have to help people be successful in their gift search.
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