CoolProducts.com is a knowledge hub for our favorite customer, boomer women.
There are 40 million Baby Boomer women in the U.S and 6.7 million businesses lead by women. These women leaders make up 30% of the nation’s total businesses and that’s growing at twice the rate of men. As she takes on the world she seeks greater peer support. She likes coach/adviser resources and friendship networks.
We’re creating a home for “people powered” product ideas. When she visits Cool Products we believe she’s a discriminating shopper looking for fresh inspiration (some of it from peers). Mainly she expects a new way to easily access well organized product ideas.
We encourage contributors to look for things that will enhance or add value to her health and comfort. Suggestions that lean toward understanding the potential of unprecedented life spans, complex motivations, and heightened aspirations.
The categories are built around Niche Networks that provide vital insight & expert value. Contributors help round out and rank our selections. 1000s of unique products and gift ideas organized into categories where she can express “herself” in her own niche by voting, commenting or suggesting. We invite her to awaken her gift finding creativity by contributing. Here she can shop as well as obtain the satisfaction of helping others. How cool is that?
Research indicates Boomers are passionate about enhancing the quality of their lives. They have a heightened attention to detail, uniqueness and exclusivity. They celebrate individuality, creativity & intelligence. They like comfort, quality, fulfillment, and simplicity. Products that are perceived as having fair and lasting value, products with a lot of integrity.
The Boomers search is driven by finding not just a solution, but the ultimate solution. She wants to deal with companies that exhibit character and integrity, nothing magic, and certainly nothing new.
Tony Schmidt
CEO Cool Products
Some facts sourced from “Boom” by Brown & Orsborn 2006
